The exclusive new iPhone reveals Apple's impressive design decision - Forbes

The plans for the Apple iPhone 12 2020 are already causing a stir with important updates from inside and outside . But now the latest news has revealed a radical, risky, and possibly brilliant Apple design decision.

Apple iPhone 12: everything we know so far [update]
Forbes Gordon Kelly

In a new exclusive, the still-excellent Fast Company shows that Apple has decided to extract 5G technology from the iPhone 12 and start again. The website reports that Apple has "rejected" the design of Qualcomm's 5G antenna module because it is too bulky for the "smart industrial design Apple wants for the new phone". And now Apple wants to build a replacement from scratch.

Update 02/16: New report by famous industry member Ming-Chi Kuo reveals disappointing news about Apple's plans for 5G technology in the iPhone 12. In a report by 9to5Mac , Apple has ruled out ambitious plans for up to six power amplifiers for 5G networks. According to Kuo, this has been reduced to just one or two amplifiers, which means the end of 2x2 MIMO uplink support and slower 5G performance. I suspect Apple has bet here that buyers won't notice a difference in real scenarios, since even the basic implementation of 5G on a smartphone can lead to a dramatic speed increase compared to 4G. And as sad as it sounds on paper, Apple is probably right.

Update 2/17: The horn of Apple's first new iPhone 2020 rang today with the information that the highly anticipated iPhone SE2 / iPhone 9 will launch on March 31 with a launch for customers only 4 days longer at the end of 3. April. Given the sudden arrival of iPhone SE on March 31, 2016, a rapid change is expected. Apple also has a recent history of events that take place in March (25 in 2019 and 27 in 2018). If the report is correct, don't expect the new iPhone to be the only new hardware to show up, whether it's next-generation iPad Pro models, MacBooks that were first updated with scissor keyboards, Apple headphones, and Tracker inspired by Tile called AirTags, he also declined to present. 2020 will be a great year for Apple. Get ready.

That is why it is so important:

The big risks

The challenge for Apple to do this in just four months is immense (iPhones start their first production in June). The company may have bought Intel's modem division last year, but Intel sold it because of difficulties in developing an efficient 5G modem that could compete with Qualcomm. It's no coincidence that Apple signed a multi-year 5G contract with Qualcomm after purchasing the Intel division. So this is a remarkable acceleration of Apple's 5G plans.

In addition, as Fast Company notes, "5G antennas are difficult." In fact, 5G uses higher frequencies, which are much more sensitive than 4G or 3G with a lower error rate. "A slight imperfection in an antenna leaving the production line can later lead to connection problems," says Fast Company.

Apple's story increases the pressure on this situation even more. Apple had previously decided to design the antenna on the iPhone 4, and the fundamentally flawed end result (in which the signal strength decreased when the phone was held) became known as "Antennagate". It also provoked Steve Jobs' famous defense response to an upset iPhone 4 user: "Just avoid doing it" (still misquoted as "you think it's bad").

The great awards

The downside is that Apple's radical decision has the potential to become a big win with ramifications for the entire industry.

From a business perspective, if it can overcome Qualcomm's design, Apple has an exclusive differentiator from the competition and is in control of another part of the iPhone, which would be particularly satisfactory for Apple. Bad blood between the two companies after years of internationalization lawsuits there will also be savings for Apple as it will be a smaller part of the phone that you will need to license.

Success would also mean that Apple can once again develop hardware and software together, whatever has worked in its favor. Just as Tesla can make updates that improve the range of its cars because it makes its own batteries and therefore knows its limits better than anyone else, Apple could do updates that increase the performance (and therefore), network speeds) of your 5G Antenna, unlike those who buy Qualcomm antennas.

From a design perspective, there are also great victories. Apple's success with the larger Qualcomm antenna would mean that the iPhone 12 can be more elegant than any other 5G phone or offer additional space savings for a larger battery. This is the key to the power of the 5G given, especially in combination with the screen main 120M promoting the iPhone 12.

If the experiment fails, Apple can still return to the Qualcomm antenna at the last minute. So it's a brave decision, years ahead of schedule. It could also be the icing on the iPhone 12 that already has new screen sizes , an exciting 3D camera with great range, a potentially transformative new A14 chip and even a disputed return for Touch ID via a sensor in features screen , to work with Face ID.

Disadvantage? Apple is again inclined to increase prices for iPhones across the range. However, if there ever was an iPhone that deserves to be saved, the iPhone 12 series seems ready to be saved.

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