Why Apple iPhone 9 is being sold - Forbes
It is clear to everyone who is watching that Apple is about to announce the iPhone in September . It should have a medium price, but the specs match the iPhone 11. It will be a powerful phone at a practical price.
Why has Apple waited so long to introduce a successor for iPhone SE , why is this the right time, and why will it expire when it reaches the Apple Store?
An employee scans the bar code on the box of the Apple Inc. iPhone X in an Apple store during the ... [+] November at the
Although the demand for a suite for the iPhone SE has never decreased since the year after the SE started, Tim Cook's Apple has not yet responded to Geekerati. Because? So far, Apple has focused on high-end, high-margin flagship products to maintain the feeling of luxury around the iPhone 9.
It was different with the introduction of the iPhone SE . Apple had just left a product cycle in which it had finally responded to the demand for a device the size of a phablet. The iPhone 6 Plus was an instant success and sales soared .
This turned out to be a flash in the pan as Apple's sales of 6S and 6S Plus declined again the following year . Six months after its launch, the iPhone SE appeared, an iPhone 5S was redesigned, and those who like a smaller iPhone with the same high specifications were rewarded. And Apple was rewarded with higher sales.
Craig Federighi, Vice President for Software Engineering at Apple Inc., speaks at the opening at the [...]
This is not the case in 2020. According to Apple's own press releases , the iPhone 11 family has been the best-selling iPhone every month since its launch, but without numbers that make it easy to compare directly to other phones. The ability to compare with historical sales is difficult to rely on ,
However, we do have reports from analysts and these show that the iPhone 11 works well. Gorup Kantar reports that sales of the fourth phone increased 10 percent of the market in the fourth quarter of 2019 over the previous iPhone XR.
In recent years, Apple has raised the price of the iPhone, broken the phone barrier to $ 1,000, and continued to rise. The best specification for the iPhone 11 Pro Max is $ 1,449 (or $ 1,748 if you add Apple Care's higher tier). As Daring Fireball's John Gruber says , "There are many more people on the planet who would rather have a $ 1,400 phone and a $ 400 laptop than the other way around."
As Tim Cook increases the price of new iPhones, the premium for luxury also increases, which increases the value of the iPhone brand. This attraction widens the gap at the lowest prices, an area where Android manufacturers have put "flagship quality" phones with a lot of technical data and marketing opportunities under pressure.
The iPhone 9 (born iPhone SE2) comes in this mixture.
Apple traditionally arrives in one place at the end of the game, hoping that the edge of the blood has faded and can offer an experience that is not contaminated by previous edge adventures. This is the case with certain hardware options (like 5G ), but now this applies to the "flagship quality" in the middle range.
While people like Honor, Nokia, and OnePlus have worked on several phones in this area that have been well received or not, Apple will enter the area with clean hands. Assuming there are no upper limits for the iPhone 9, and since it is based on the design of the iPhone 6 from 2014. I don't expect it: Apple has a new mobile phone for it A price that it has created in its own portfolio, with the accumulated demand of its own fan base and a cheaper "luxury" experience in a highly competitive market.
And you're wondering why I think iPhone 9 will be Apple's best-selling phone this year, even though Tim Cook never knows how much.
Commentaires
Enregistrer un commentaire